When developing a new idea, you could take the short route and create a “paper only” concept. This approach may be sufficient if you only intend to develop a concept for future rights, or to gain an IP foothold in a market or industry, and not an actual product or service. But if you are developing a new product or service idea and your plan is to take it to market in the immediate or near future, creating a working prototype can be a crucial step in enhancing the value of the IP and product you are developing around the concept and growing its potential value in the market.
"It is only a matter of time before the integration of IP and product development becomes part of the mainstream business process. Companies have to decide whether they want to be leaders or laggards as this happens." John Cronin, Managing Director & Chairman of ipCG, and Brad Goldense President and CEO of Goldense Group, Inc. are the authors of "Integral IAM and new product processes are the future," published in the November/December 2009 issue of IAM Magazine. Their article stresses the importance of becoming an early adopter to the growing trend of merging intellectual property and business goals.